Tesco customers in Wales taking part in a new campaign to provide meals to children living in food insecurity have helped enable thousands of meals to be donated to groups offering them support.
Over three weeks in July and August, Tesco gave a donation for every piece of fruit and veg purchased across all its Welsh stores, to provide food for its partner FareShare to redistribute to children’s charities.
Welsh stores sold over 8 million pieces of fresh fruit and veg over the campaign period, which means they’ve been able to help FareShare support 207 community groups across the nation to feed children in need this summer.
Sales of stacks of strawberries, a bounty of bananas and container-loads of cucumbers purchased by Tesco customers mean that, across the UK, over 5000 charities across the UK will now be given food to help the 2.3 million children in the UK living in food insecurity.
The warm summer weather saw bumper purchases of strawberries, cucumbers and bananas, allowing Tesco to exceed its target of providing 3m meals-worth of food to help charities and community groups supplied by FareShare.
Tesco has been working with FareShare since 2016 and to date has redistributed more than 120 million meals of food to charities and community groups across the UK. FareShare supports frontline charities and community groups working with children – from summer holiday clubs and breakfast clubs to community kitchens, and groups which supply food parcels to those facing food insecurity.
‘Buy One to Help a Child’ is the latest in a number of Tesco community focussed programmes which are helping to build stronger communities across Wales and the wider UK.
FareShare CEO Lindsay Boswell CBE said the food would make a real difference to frontline charities working with children, and thanked Tesco customers for their support.
“During the summer months, many families can struggle without the safety net of free school meals,” he said. “At FareShare, we work with a network of around 10,500 charities and community groups supporting children and families across the UK. With so many more people facing tough circumstances as a result of the pandemic, this food is needed more than ever.
“Thank you to every single Tesco customer in Wales who made a purchase during this campaign – through the simple act of buying your fruit and veg at Tesco, you’re helping FareShare to get fresh, healthy food to children across the UK.”
Jason Tarry, Tesco UK and ROI CEO, said: “We wanted to find a really simple way to do our bit and help our customers do the same, and we are delighted at the success of the Buy One to Help a Child scheme. By encouraging healthier choices for our customers while helping to feed children through our partnership with FareShare we can play our part in supporting stronger communities.”
