My name is Rhys, a first time dad blogging about my adventures and experiences of being a parent. [email protected]

Welsh fintech SamePage chosen to ‘revolutionise’ Green Deal loan market

A new fintech software company set up to transform the consumer lending journey has “revolutionised” access to environmentally friendly home improvement loans for the Green Deal Finance Company (GDFC).

[aoa id=”1″]

Cardiff-based start-up SamePage was chosen by the GDFC, originally a Government scheme and now a privately-owned green fintech lender supporting homeowners to invest in renewable energy and products, to create a new online loans applications system.

SamePage, which was set up in 2017, was chosen to partner with GDFC to develop a dynamic platform that would deliver efficient application processing, with effective and consistent credit decisioning and underwriting, in a bid to improve its customer service.

Utilising its experienced team of financial services experts, coupled with its unique mix of modern digital and adaptable software, SamePage delivered a highly-automated process, simplifying and speeding up the entire loan application process.


The dynamic platform has led to significant improvements in new loan applications processing and decision times, and enabled GDFC to quickly launch new fully branded partners, and add, or update lending products within minutes.

Rob Evans, founding director at SamePage said they were “delighted” that their innovative solution had already yielded such effective and wide-ranging results for GDFC.

He said: “It has been fantastic working with GDFC to create a truly bespoke solution for their business’s current and future needs.

“We are delighted that they are already seeing some significant benefits, with loan providers able to make faster decisions and collect all relevant data required to support better lending.

“We believe that our cloud-deployed loan origination platform can transform the consumer lending journey and revolutionise the financial services sector, and it’s great to be able to demonstrate its impact through this piece of work.”

On the success of the new online platform, GDFC chief operating officer Victoria Wilson said the new system was a breath of fresh air.

She said: “When we met the SamePage team and saw the live software platform, it was like a breath of fresh air compared to other vendors.

“SamePage has been very adaptable and open to new requirements – the answer has been ‘yes’ to our requests. We have had a tremendous response and enhanced perception from our key third parties when viewing and using the system.

“I have been delighted with the new system, it is so easy to use, very intuitive and it couldn’t be more straightforward.”