CHANTELLE Lacey May is the new face of an award-winning organic beauty range.
The South Walian influencer has signed a partnership with the 12,500-acre Rhug Estate, based near Corwen, Denbighshire.
The globally renowned Rhug Wild Beauty collection is the first brand she has formally represented, though Chantelle has modelled for fashion companies previously.
Hailing from Kenfig Hill, Bridgend, she is “thrilled” to collaborate with the Estate, which holds a Royal Warrant of Appointment from HRH King Charles III.
“I love the products, the fact it’s organic and that the ingredients are all natural and many are hand foraged here on the farm, that ethos is amazing and something I’m proud to be a part of,” she said.
“Rhug Wild Beauty is a vital part of my skincare routine and is of such high quality, the collection appeals to people my age but also a more mature audience as it is so soft and gentle and smells incredible.
“My mum agrees, and we even share most of the items, especially the eye cream!”
Chantelle added: “Rhug Estate is an absolute dream, it is beautiful, and I have loved visiting for photo shoots and to meet everyone.
“This has all been a whirlwind, like being in a movie, but everyone has been so kind and made me feel at ease.
“I look forward to sharing the beauty of Welsh nature and the incredible benefits of organic skincare with our audience in the years ahead.”
Estate owner Lord Newborough said the Rhug Wild Beauty range – which this year debuted in the US, in Canada and many other parts of the world – has gone from strength to strength.
“Chantelle embodies the natural elegance of our products, so we are delighted to have her represent this Welsh brand,” he added.
“Her commitment to authentic, sustainable living makes her the perfect ambassador to showcase the brand’s ethos – celebrating the power of nature to nurture and enhance beauty.”
