Visitors heading for this year’s Christmas parade on November 21 will be able to get there by bus for free as #FreeRideSwansea returns for the festive season.
Starting on the Saturday 20 November, the hugely-popular public transport initiative pioneered in the city is back every weekend (Saturday & Sunday) in the countdown to Christmas and for the whole week of December 18 – 24 and December 27 – 31.
Passenger numbers soared again over the half-term break following on from the school summer holidays which saw passenger numbers jump by more than 50%.
Rob Stewart, Leader of the Council, said: “We’re making it as easy as possible for people to get on the bus during the festive period to boost business at this vital time of year.
“After the last 20 months of Covid-19, retailers and hospitality businesses need everyone’s support and #FreeRideSwansea will make it easier for people to get about whether it’s a trip to do some city centre shopping or a plan for a coffee with friends in Mumbles or elsewhere.”
“We launched Free Ride Swansea to help families and businesses that struggled due to the pandemic and they since have told me what a difference it’s made for them. They’ve been able to enjoy time out without worrying about the cost of travel.
“It’s also boosted the local economy with people travelling to the city centre, our attractions and shopping centres across Swansea.
“That’s why it was important to extend the free offer during the half-term and Christmas holidays.
Cllr Mark Thomas, Cabinet Member for Environment, welcomed the number of passenger using public transport.
He said, “We are committed to doing all we can in Swansea to tackle climate change.
“Our free bus offer has seen people switch from their cars to busses which helps to reduce traffic congestion and pollution.
“By extending the offer we hope more people will make the switch to public transport and hopefully continue to use public transport in the longer term.”
Russell Greenslade, Swansea BID (Business Improvement District) Chief Executive said: “The free bus service has proven to be an excellent initiative that has enjoyed great take-up – and it gives generous support to our BID area businesses in the important run-up to Christmas.
“We would encourage people to come in to get their Christmas shopping done and to enjoy the great hospitality that our city centre offers.”
The free bus offer will run from November 20 until 31 December. all bus journeys must start before 7pm. The free bus service will run until 10.30pm on 21 November to coincide with the Christmas Parade.
