A FAMILY firm is celebrating 20 years in the bed business.
And after two decades helping people sleep better, Perfect Dreams shows no signs of hitting the snooze button.
The independent retailer, founded in 2005 by Donna Daniel and her father John, has grown from a shop on Abergele Road, Colwyn Bay, into one of the region’s best-known names in beds and bedroom furniture.
Today, the company operates two outlets in Colwyn Bay – one specialising in beds and mattresses, the other in bedroom furniture – as well as a thriving store on Mostyn Street, Llandudno, opened in 2014 to meet growing customer demand along the coast.
Donna, originally from Queensferry and now living in Abergele, says reaching the two-decade milestone is a dream come true for the whole family.
“When I first started, I hadn’t a clue about selling beds, but you soon pick it up,” she said.
“Now we know every product inside out, so when someone walks in or calls up, we can help them straight away. That knowledge and personal touch are what customers value most.”
Her father John, who has spent more than 50 years in the bed industry, remains an active part of the business at nearly 80 years old.
Having helped Donna launch the store all those years ago, when he was both delivery driver and mentor, John still enjoys delivering to customers across North Wales and beyond.
“Dad’s part of the furniture, quite literally!” said Donna.
“He’s been delivering beds for decades and still loves being involved. He’s such a big part of who we are.”
Now into its third generation, Donna’s daughter Danielle has also joined the family venture.
After a career as airline cabin crew, Danielle returned to Perfect Dreams following the birth of her daughter — and Donna hopes the family tradition might one day continue.
“Maybe she’ll join us too one day,” she said. “That would make four generations, and Dad would be over the moon to see that.”
For the past 20 years, Perfect Dreams has served thousands of customers across North Wales, the North West and beyond, delivering as far afield as Portugal and the Ascension Islands, and even counting a few celebrity buyers among its loyal base.
Known for high-quality, great-value products and friendly, knowledgeable service, their approach has always been refreshingly simple.
“The secret to our success is no secret,” Donna added.
“Friendly staff, fair prices, and doing things properly. People just want a comfortable bed and to be treated with respect, and that’s always been our philosophy.”
The retailer has navigated the many challenges facing small businesses over the years – from the 2008 financial crisis and Brexit to the Covid-19 pandemic – by staying adaptable and keeping its focus on community.
While embracing technology, online sales, and social media, Donna says the heart of the business remains face-to-face contact and trust.
Perfect Dreams also supports local causes, including The Hummingbird Project in Abergele, donating a portion of profits from each bed sold to help families and individuals in need during regular campaigns.
“We’re incredibly proud to be part of such a supportive community,” said Donna.
“Colwyn Bay and Llandudno are full of fantastic independent businesses. We’ve had amazing support from our customers over the last 20 years and we hope to help them sleep soundly for many more to come.”
