Following a two-year charity partnership, Faith in Families has announced an extraordinary total of £54,640raised by Swansea Bay Business Club; supporting children and families living in poverty and overcoming crisis.
Through a series of events including walking the Welsh Three Peaks twice, running the Swansea Half Marathon, an epic 400 mile cycle from Fishguard to London, a Pier to Pier walk from Swansea to Port Talbot, the CarTen bike ride from Cardiff to Tenby, an inclusive art auction, and a host of fundraising lunches, Swansea Bay Business Club – its members, friends and partners – have raised the remarkable sum.
Generous match funding from Howden, Lloyds Bank, and Lloyd & Whyte also boosted the impact of key fundraising moments, turning every pound raised into vital support for local families.
Behind the fundraising drive was Amy Seppman, President of Swansea Bay Business Club. Amy, Marketing Director at JCP Solicitors, chose Faith in Families for the 2024 and 2025 Club charity, confident in the knowledge that the region’s business leaders would show their support to create real change for Swansea Bay families in need.
The funds raised will go towards the charity’s Community Cwtches and Multibank; providing support for local community centres where families can access parental support, therapies, hot meals, parent and toddler groups, and essentials such as warm clothes, hygiene products, school uniforms, and bedding. Funds will also support the Brighter Futures Project, which provides bespoke 1-2-1 interventions for children who need extra support in managing strong emotions and processing trauma.
Overall, the vital funds will be a lifeline to the charity ensuring their engagement teams can continue providing wellbeing support with dignity.
Cherrie Bija, CEO of Faith in Families, said: “This partnership has shown exactly what can happen when a business community chooses to stand with children who need support the most. The difference made by this two-year collaboration is extraordinary. Families who felt overwhelmed have found stability. Children who felt unseen have found confidence and connection.
“The need in Swansea Bay is rising, and partnerships like this are vital. We cannot thank Swansea Bay Business Club enough for their commitment, and we genuinely hope more businesses choose Faith in Families as their charity of choice. When businesses back their community, they transform it.”
Amy Seppman, President of Swansea Bay Business Club 2024–2025, said: “Choosing Faith in Families was one of the easiest decisions I ever made. The stories I heard and the impact I saw reinforced to me why community matters.
“The business sector has the power to make a real difference, and our members rose to every challenge with generosity and spirit. This partnership has shown that when we support local families, we strengthen the whole region. I know that this the momentum will continue long after my presidency ends.”
Following the successful partnership, Faith in Families is now encouraging companies to carry forward the legacy of this partnership by selecting the charity as their charity of choice in 2026 and beyond.
Opportunities include employee fundraising, corporate volunteering, sponsorships, event partnerships and long-term CSR collaborations — each of which helps protect Swansea’s children and support families when they need it most.
