With momentum building on the pitch, Cardiff City FC and Ogi are coming together for the fans – backing the same belief that sits at the heart of both businesses with ‘Bluebirds Uncaged’ – a channel for the supporters and Welsh communities that define the club.
As attention turns to the next 125 years, the partnership between Ogi and the club reflects a shared commitment to long-term investment in the people who define the club – its supporters, its staff and the Welsh communities that have shaped Cardiff City for generations.
“This Official Partner status goes beyond technology,” said Ogi’s Commercial Partnerships Manager Martyn Bicknell. “It’s about backing a passionate regional fanbase, reinvesting in Welsh communities and supporting the connections that help talent develop – on and off the pitch.”
At the club’s training ground in Hensol, in the Vale of Glamorgan, Ogi provides full fibre connectivity that supports the day-to-day demands of modern football. From analysing performance data to senior squads preparing for matchday, reliable, high-capacity connectivity underpins preparation, performance and player development.
The impact of this new, extended partnership goes beyond the training ground, helping fans across south Wales stay connected to the club, to each other and to everyday life – on matchdays and beyond.
The partnership backs Ogi’s wider commitment to Welsh sport, including long-standing support for regional and community-owned clubs across the country, reflecting a belief that strong clubs are built from strong communities.
Adam Pierce, Senior Partnerships Manager at Cardiff City FC, said: “Our supporters are at the heart of everything we do. Partnerships like this help us invest in the future of the club, on and off the pitch. Ogi’s continued support at our training ground in Hensol and across our supporter channels helps create the right environment for our players, staff and fans.”
Martyn added: “Being the connectivity partner for Cardiff City’s training ground is something we’re genuinely proud of. But more than that, it’s about supporting the fans and the communities that live and breathe this club.”
The official partnership will see Ogi featured across the Club’s new ‘Bluebirds Uncaged’ supporter channels and at home fixtures through to 2027, with its impact extending beyond the stadium and into communities, youth development and the future of Welsh football.
