Author: Rhys Gregory

The goal of content marketing is to drive profitable customer action by establishing your brand as a trusted industry thought leader without direct product promotion or sales messaging. Quality content fuels the customer journey across increased brand awareness, consideration, conversion and loyalty. There are many formats you can leverage to build your brand through content. These include: Blog articles and long-form posts that provide in-depth insights. Shorter social media updates also allow you to provide value while directing readers to your website. Videos and webinars showcase your subject matter expertise while connecting on a personal level. Infographics, ebooks and whitepapers…

Gemma Grainger has stepped down as manager of the Cymru National Team with immediate effect, having been presented with a new opportunity. Grainger will become the National Team Head Coach of previous FIFA World Cup and UEFA EURO champions, Norway. Grainger was appointed Cymru manager in March 2021, spending nearly three years in the role, and guided the team to the brink of qualification for the 2023 FIFA Women’s World Cup, missing out to a last-minute defeat in the play-off final against Switzerland. During this time, a record attendance for a women’s international match was also achieved when 15,200 fans…

When Mrs P accepted help from Trivallis housing association’s Money Advice Team, little did she realise that they would uncover a whopping £25,000 worth of annual income for her. Mrs P a local resident who wished to remain anonymous, was approaching state pension age. When she spoke with her Rent Account Manager, they discovered she hadn’t received the code needed to apply for her pension. This led to a referral to Sue Hoskins, Money Advice Officer at Trivallis, who was able to support Mrs P in starting her pension application. Grateful for the help, Mrs P shared: “I had many…

A man with experience of developing and delivering ambitious plans has been appointed chief executive of the National Library of Wales in Aberystwyth. Dr Rhodri Llwyd Morgan, who takes up his new role in the spring, succeeds Professor Pedr ap Llwyd, who has announced his retirement after five years in the role. He was previously director of Welsh language, Welsh culture and external relations at Aberystwyth University and was responsible for the New Life for the Old College project on behalf of university. This current project will transform the Grade 1 listed building into a cultural and creative centre. Having…

Foster Wales, the national network of 22 Welsh local authority fostering teams, set out with the bold aim of recruiting over 800 foster families by 2026, to provide safe homes for local young people. In their new campaign, ‘bring something to the table,’ the organisation will utilise their greatest asset – current foster carers – to share realistic experiences of foster care and explore the small but significant human attributes people possess that can make the world of difference to a young person in care. Foster Wales has spoken to over 100 people to develop the campaign– including foster carers,…

Located in the cellars of the 400-year-old, Grade-I listed Hensol Castle, Hensol Castle Distillery has been producing its own brand of gin since late 2021. In a short time, the distillery’s own gin products have gone on to win numerous awards and can now be found on the shelves of 15 M&S Foodhalls around Wales. The two award-winning flavours now available to purchase in M&S are: Blood Orange Zest Gin (40% ABV) and Wild Strawberry & Hibiscus Gin (40% ABV) at RRP of £30 per 70cl bottle. The craft distillery also offers Hensol Castle Welsh Dry Gin, available online and…

The Royal Mint Experience, based in Llantrisant, South Wales has revealed the first coin of 2024 visitors can strike for themselves as part of a tour of award-winning visitor attraction. The coin is His Majesty King Charles III’s definitive £1, featuring bees. The reverse design of the coin was approved by the King himself and reflects his passion for conservation and the natural world.  This is the first-time members of the public will have the opportunity to strike the new definitive £1 coin, making it a treasured addition to any collection. Coin striking is an experience loved by the thousands…

Urdd Gobaith Cymru, Wales’ largest youth organisation, has confirmed Nia Bennett as the new Chair of its Board of Trustees and Management. Two new members have also been appointed as Young Trustees of the Urdd, namely Deio Siôn Llewelyn Owen and Emily Pemberton. Siân Lewis, Chief Executive of the Urdd, said: “We are delighted to welcome Nia Bennett to chair the Urdd Board and to build on the huge contribution made by Dyfrig Davies, who has steered the organisation through significant Governance changes. I would also like to extend a warm welcome to Emily and Deio as new members of…

It can be easy to feel demotivated to lace up your running shoes and get moving when it’s cold and dark outside. But don’t let the January blues hinder your training. You may have started the year with good intentions and a renewed sense of energy for your healthy habits, so it’s important that you don’t forget your reasons for setting your goals when your enthusiasm starts to wane. Run 4 Wales Race Director, Steve Brace, is a double Olympian having represented Great Britain in the men’s marathon in the 1992 and 1996 summer Olympics. He’s also a former winner…

A Flintshire pupil who plans for a career in increasing access to life-saving medication has been celebrated through a top science award. Olivia Delaney, 18, has received the annual Synthite Science Prize after achieving A* grades in A-level biology, physics, and chemistry, while studying at the Alun School. Sponsored by the Mold-based chemical firm, the accolade goes to a sixth former who has demonstrated exceptional efforts in science, technology, engineering, and maths (STEM) in the previous academic year. The Cardiff University student started her medical pharmacology degree in September and has her ambitions set on ensuring the most up-to-date treatments can be…