Author: Rhys Gregory

So you’ve pinned down your ideal audience for your marketing campaign. Great, that’s the right place to start, but the next challenge is reaching enough of them to make your campaign effective. And the issue here doesn’t necessarily relate to weak messaging, but rather to the campaign not being seen by enough people.  Improving audience reach isn’t always about spending more money or producing more content; it comes down to distribution. It’s where the campaign appears, how many places it appears, and how easily people can encounter it across different parts of their day. Improving audience reach is looking at…

The Celtic Freeport welcomed MorGen Energy’s decision to approve the final investment decision (FID) for a green hydrogen production facility in the Milford Haven Tax Site. The West Wales Hydrogen project is among the first supported by the UK Government’s flagship Hydrogen Allocation Round (HAR1) to reach this milestone. With construction expected to begin in 2026 and commissioning planned for early 2028, the plant will produce around 2,000 tonnes of low carbon hydrogen each year in line with the UK’s Low Carbon Hydrogen Standard. The hydrogen will support various applications, including port decarbonisation, industrial heating, manufacturing and use as a…

Officers in St Mellons have been given extra powers to prevent gatherings and anti-social behaviour following an incident in the shopping district. Police were called to the Tesco car park at around 5.30pm yesterday (Tuesday, March 10) to a report of criminal damage and stones being thrown at cars. This is the latest in a number of reported incidents at the location involving large groups of young people causing criminal damage, acting in an anti-social manner and behaving aggressively towards members of the public and police officers. Sergeant Louise Tew from South Wales Police said:“We urge parents and guardians to…

A group of Welsh business leaders and supporters of The King’s Trust successfully summited Mount Kilimanjaro on St David’s Day, raising more than £125,000 for The King’s Trust in Wales as part of the charity’s 50th anniversary year. The team was led by Richard Selby MBE DL, Chair of The King’s Trust Wales Development Committee and Sarah Jones, Director of The King’s Trust in Wales. The group reached the summit on 1 March after five challenging days climbing Africa’s highest peak in difficult weather conditions. All participants self-funded the trek, meaning every pound raised will go directly towards supporting young…

Cardiff-based Mariposa Therapeutics has secured £750,000 in seed funding to advance the development of a potential first-in-class treatment for Epidermolysis Bullosa Simplex (EBS), a rare and painful genetic skin condition. The investment was led by the Development Bank of Wales, which has committed up to £300,000 in equity from the Wales Technology Seed Fund. Co-investments have come from specialist rare disease charity DEBRA Research gGmbH and the existing founders. Mariposa will use the funds to undertake pre-clinical development of the drug MP5219 as a potential first disease-modifying therapy for EBS. The funding will support further studies as well as being…

A 21 year old man has been arrested after a stolen car taken from Cardiff was stopped by police in Newport less than 24 hours later. Gwent Police Roads Policing officers spotted the stolen Renault while on patrol in Newport and began following the vehicle before bringing it to a safe stop. The driver, a 21 year old man from the Newport area, was detained at the scene. He was arrested on suspicion of driving otherwise than in accordance with a licence, driving without insurance, theft of a motor vehicle, possession of a Class B drug cannabis, and driving a…

Seven years of work by Dennis Hellyar Architects has come to fruition with the final handover of one of Cardiff’s largest urban renewal projects. The £30 million Sanatorium Road redevelopment has transformed an unloved stretch of brownfield land in Cardiff, the former Lansdowne Hospital site, into an oasis of 106 modern, energy-efficient homes, enhancing the city’s affordable housing stock. A mix of family homes and apartments has been created, including bespoke accommodation for adults with a range of additional support needs, all set around an open green space and a communal sensory garden, and connecting seamlessly with local streets and cycleways. Dennis…

A single ticket holder in the UK has won a life changing £181 million EuroMillions jackpot, making it the biggest National Lottery win of the year so far. The massive prize was won in Tuesday night’s draw after one player correctly matched all five main numbers, 12, 14, 27, 44 and 50, along with the two Lucky Star numbers, 04 and 12. The win makes the mystery ticket holder the third biggest UK National Lottery winner of all time and instantly places them among some of the wealthiest figures in the country. Andy Carter, Senior Winners’ Advisor at Allwyn, the…

Wrexham AFC stars swapped football boots for tow hitches as they tackled a madcap trailer reversing challenge worthy of Top Gear on tour. The Dragons teamed up with longtime sponsors Ifor Williams Trailers (IWT) for a double header of fun, combining an 80-metre reversing time trial with a tipper trailer target shoot-out. What unfolded was part Wacky Races, part driving test disaster movie, as the players steered one of the company’s new Tow Max trailers through a hay-bale chicane which midfield destroyer George Dobson demolished on his way to a wooden spoon performance. But the hay mayhem resulted in a…

Motorists across South Wales are facing a difficult start to the day after a series of congestion hotspots were reported on major routes during Wednesday morning’s commute. Traffic Wales reported delays on several key roads around Cardiff, Newport and Neath, with drivers warned to allow extra time for their journeys. The M4 eastbound is experiencing congestion between junction 27 at High Cross and junction 23A at Magor, a stretch often heavily used by commuters travelling towards the Severn crossings and Bristol. Meanwhile, traffic is also building on the A470 around Nantgarw. Delays have been reported on the northbound off slip…