Welsh-based start-up, Yimba, a multimedia and marketing platform that enhances bank digital wallet integrations, has finalised a bridge round of financing supported by the Development Bank of Wales and a group of private investors. This new funding will support Yimba’s immediate network and bank integrations as well as accelerate the development of next-generation features to its core platform.
Robert Dowd, Yimba CEO and Co-founder said:
“The Development Bank of Wales has been with us from the beginning and their continued support as a partner and equity investor is not only an endorsement of our business model but also for the strategic direction of the company. Their seed investment allowed us to create a fully functioning technology platform and this additional funding will enable us to achieve several significant platform improvements, support additional network and bank connectivity as well as drive further growth of the business”.
Yimba is an innovative and award-winning software technology platform that enhances existing Bank connections to Apple Pay, Samsung Pay and Google Pay. The company’s products and services including CRM, CMS and Marketing Services are unique in that they are delivered via a cloud-based system and integrated directly across the proprietary payment network.
Having addressed the challenges within the payments eco-system, Yimba’s proposition has been welcomed by the industry and is well-positioned to take advantage of the growth in digital wallet usage.
David Blake, Investment Executive with the Development Bank of Wales added:
“We’re delighted to further support Yimba with this latest round of equity funding. Their platform helps users engage with digital banking products by improving the customer experience of any digital wallet. This latest funding package will support them to scale-up and further commercialise this genuinely innovative piece of FinTech. We look forward to seeing the next stage in their growth journey as long-term partners.”