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New pop up shop venture provides a ‘Taste’ of Montgomery

The new Taste pop up shop in Montgomery is stocked for business with (from left) Sharon Smith of Wild Welsh Wool, Polly Collins and Maryline Leese from Rural and Rustic, who supply vegetables and salads.

A new pop-up farm shop, deli and eatery stocking goods from 12 local producers has opened in the historic Welsh border market town of Montgomery.

The new ‘Taste’ shop is situated in what was the Little Gallery, Broad Street, whose owner has kindly let members of Taste Montgomery use it for the next three months as a base to sell their wares.

Councillor Jill Kibble, Montgomery’s Deputy Mayor, officially opened the new venture

Taste Montgomery has more than 30 members, comprising producers and hospitality providers whose purpose is to co-ordinate, enhance and promote what Montgomery and the locality has to offer. The aim is to encourage more visitors to the area as well as offering the local people more diversity and choice.

Katrina Collins, the driving force behind the enterprise, said: “It’s so exciting and we are looking forward to being able to offer great food and drink from our members to the local community and visitors. Thank you to everyone who has helped and contributed to get this off the ground.

“We had a fabulous first week and I would like to thank everyone for their support, good wishes, cards and flowers. Do pop in to see all the delights we have to offer.”

‘Taste’ is very much a co-operative endeavour from production of the new sign, made by local graphic designer Keith Williams, to various Taste Montgomery members providing chillers and fridges, and friends and family providing practical skills, muscle and staffing the shop.

Phil Owens, Taste Montgomery chair, said: “Our intention is to work together with other businesses in the neighbourhood, as well as Taste Montgomery members, in order to complement each other. This policy will help to promote what Montgomery has to offer.”

The shop is open between 2pm-7.30pm from Monday, Tuesday, Wednesday and Friday and 9am to 1pm Saturday. It is closed on Thursday as the stall will be on at the market in Broad Street.