Bridgend-based housing association Valleys to Coast has confirmed plans to transform the disused Revlon factory site in Maesteg into its largest housing development to date, delivering nearly 200 new homes and breathing new life into a part of the town that has stood empty for more than a decade.
Valleys to Coast is delivering the £41.8m scheme with housebuilders Avant Homes, in a deal supported by law firm Hugh James.
The former factory site was made ready for development by Bridgend County Borough Council and Cardiff Capital Region, which funded £3.5m of site remediation works.
Located off Ewenny Road and adjacent to the Oakwood Estate, it will feature a total of 193 homes, comprising a mix of affordable homes for social rent, low-cost home ownership properties, open market sale homes, and affordable rent homes.
Valleys to Coast says the project will play a key role in its growth plans and Bridgend County Borough Council’s wider regeneration strategy.
Work will begin in early 2026, with the first homes expected to be handed over by late 2026 and full completion targeted for 2030.
Group Chief Executive Jo Oak said: “This is a landmark moment for Valleys to Coast and Maesteg. Ewenny Road is not just our biggest development to date; it’s a bold step in helping families, couples, and individuals most in need of a home to put down roots here in Bridgend.
“It’s part of our ongoing commitment to tackling the housing need in our communities, creating high-quality, affordable homes that give people the stability and security they deserve.”
James Griffiths, Valleys to Coast’s Managing Director of Development and Regeneration, said: “For more than 12 years, this site has stood empty, but soon it will be home to a thriving community, offering a mix of social rent, affordable ownership, and open market sale properties. This means we can meet a range of needs while creating a vibrant, balanced neighbourhood where people can grow, work, and belong.
“We aim to do more than build houses; we’re building opportunity. This project will breathe new life into the town, boost the local economy, and strengthen our ability to invest in the maintenance and improvement of existing homes right across Bridgend.
“We’re proud to be working in partnership with the local community and our key partners to make this vision a reality.
“We’re grateful to Bridgend County Borough Council and Cardiff Capital Region for preparing the site for this large-scale development.
“Ewenny Road will be a place where people can look to the future with confidence and call home for generations to come.”
As part of its social value commitments, Valleys to Coast has pledged £20,000 to support local projects during construction.
The scheme is also the housing association’s first venture into homes for private sale, something it says will strengthen its financial position and enable further investment in existing homes across Bridgend.
