Have you ever been in a situation where you were trying to access a particular site on your phone only to discover it was designed for desktops first? How did you feel struggling with the zooming, small buttons and really tiny texts? Annoying, right? That non-responsiveness in web design is exactly why 73.1% of users leave sites. This makes the need for mobile-first designs more urgent now that over 50% of internet users actually access the web using smartphones.
Thankfully, many businesses are currently building their websites for mobile first because they understand how crucial this is in satisfying and retaining their customers. And the gambling business is no exception. In fact, some of the best horse racing betting sites are well-built to run faster and more smoothly on our smartphones. This has truly been a game-changer for them, so sip your tea as we find out how.
The big deal about horse betting
Horse racing is surely one of the sports that has stood the test of time. Despite beginning in the early 1800s, it still firmly stands as one of the most popular sports in the world, with over 1.45 billion people watching it annually. In the UK alone, it is the second most popular sport, deeply rooted in their tradition, seeing that it can be traced back to the 18th century in countries like Wales.
With such a huge following, many people have embraced betting on it just to spice their experience up. That has resulted in a rise in horse-betting platforms, which are doing the most to ensure that adding some thrill to your favourite sport is as simple and hassle-free as possible. And that is where mobile betting comes in.
Convenience
Mobile betting has made it possible for bettors to bet from anywhere and at any time. Actually, about 3 out of 4 sports bettors wager using their phones, probably because they love the flexibility it comes with.
Horse betting sites are leveraging that by implementing mobile-first designs, which have made betting on the go even more seamless. Regardless of whether you are commuting or waiting in a queue, you can easily navigate a platform and place your bet instantly without really needing a desktop.
Instant access to live betting
Horse racing is such a fast sport, meaning even the live odds change really quickly. If you like to wager as the match unfolds, a lagging and confusing site with missing information is the last thing you need. That’s why mobile-first sites are like music to the ears of horse racing bettors, especially during matches.
With everything in the right place, legible odds and fast loading time, they ensure you don’t miss opportunities like betting on the next jockey to fall just because of navigation delays. No wonder over 70% of in-play bettors prefer to do so using their phones.
Personalised betting experience
Other than proper navigation, mobile-first platforms tend to offer more personalised features that make you feel seen and valued as a player. Considering that we spend around three to four hours on our phones daily, mobile sites are able to use the data they collect from our activities to predict our behaviours and patterns. With that, they can know how and when to push a notification on horse racing your way.
Whether it’s a reminder of a race or a suggested wager based on your betting patterns, the fact that it is tailored to your preferences makes it special. Some even go the extra step to customise your dashboard just to make your betting more fun and to keep you engaged. Actually, 62% of businessmen believe those seemingly little things boost customer loyalty by far.
As we have discussed, taking the mobile-first approach to designing horse betting platforms is truly a game changer. By offering convenience, instant live betting experiences and customisation, they can attract and retain more players. That will probably help the horse betting market stay on course to its projected value of 71 billion pounds by 2032.
