Celtic Routes, a partnership project between Ceredigion and Carmarthenshire County Councils and the Pembrokeshire Coast National Park Authority in Wales and Wicklow, Wexford and Waterford County Councils in Ireland, has secured an additional £1.5 million for a second phase of the Celtic Routes tourism project. The successful bid to the Welsh European Funding Office (WEFO) will take the project through to 2023.
It’s a branded collection of tourism experiences encouraging travellers to visit Ireland and Wales to discover the Celtic spirit by suggesting immersive and authentic experiences in West Wales and South East Ireland.
The contract is partly funded via the European Regional Development Fund through the Ireland Wales Cooperation programme 2014-2020.
Councillor Rhodri Evans is Ceredigion County Council’s Cabinet Member for the Economy and Regeneration. He said: “The Celtic Routes project aims to persuade visitors driving through each of the partner destinations who are en-route to more established destinations to stop and spend time exploring each area and visit time and time again. An exciting programme is planned which will enable existing and new Celtic Routes networks to develop and build on success so far and to work together to mitigate the effect of Covid-19.”
Phase 2 will focus on developing the legacy of Celtic Routes by further enhancing the visitor experience working closely with the tourism sector.
Businesses from Wales, including businesses from Ceredigion, have been visiting Ireland to learn and share best practice with their Irish counterparts.
Councillor Evans added: “The Phase 2 proposal will build on the strong foundations that have been developed to date and provide an opportunity for the initiative to deliver to its full potential.”
A toolkit is available for businesses and destinations with guidance and ideas about how they can create their own Celtic experiences and contribute to the success of the project.
Lord Dafydd Elis-Thomas MS, Deputy Minister for Culture, Sport and Tourism said: “We’re as keen as ever to promote and foster Welsh links with Ireland; we have many similarities in terms of our traditions, culture and economies. Now the UK has left the EU this form of co-operation is even more important and part of our ambitions within the Ireland Wales Shared Statement and Joint Action Plan. We want to continue to collaborate and work in partnership to ensure that we grow and prosper with the wealth of opportunities that the Wales-Ireland relationship has to offer.”
Minister for Public Expenditure and Reform, Michael McGrath, TD said: “I want to congratulate the Celtic Routes project for its success in securing additional funding under the Ireland Wales Cooperation Programme 2014-2020. As the tourism industry seeks to recover from the impact of COVID-19, the extension of this project, which promotes ongoing cooperation between West Wales and the sunny South East of Ireland, reminds us of the wealth of natural beauty, heritage and tourist amenities that are so important in contributing to regional development in both economies.”