CLOGAU has unveiled a new lab-grown diamond bridal collection – giving customers the chance to own a piece of the brand’s iconic heritage at a more accessible price.
The launch sees lab-grown diamonds take centre stage within Clogau’s popular Compose range, allowing customers to create bespoke engagement rings featuring larger, high-quality diamonds for a fraction of the cost of traditionally mined stones.
Known worldwide for its use of rare Welsh gold – the famed “Gold of Royalty” used in royal wedding rings for more than a century – Clogau is combining its rich heritage with modern innovation to offer customers a new way to experience one of its most sought-after signature products.
The tradition of using Welsh gold for royal wedding rings began in 1923 with Lady Elizabeth Bowes-Lyon, later The Queen Mother, and has continued through generations of the Royal Family, including Queen Elizabeth II, Diana, Princess of Wales, King Charles III and Queen Camilla, and most recently The Prince and Princess of Wales, William and Catherine.
Managing Director Ben Roberts said: “This is a really exciting moment for Clogau. Engagement rings have always been one of our most in-demand categories, and for many people, owning a Clogau engagement ring has been something they’ve dreamed about for years.
“We’ve been exploring lab-grown diamonds because this market has become huge in the US and Asia, making up more than half of the diamond market in some categories, so we knew it was something we had to understand.
“With our new lab-grown diamond bridal collection, we’re making that dream more accessible while still delivering the quality, craftsmanship and identity that people expect from Clogau.”
He added: “We’ve always stayed true to our heritage while embracing what’s new. Lab-grown diamonds are chemically and physically identical to mined diamonds, and they allow us to offer customers larger, beautiful stones at a far more accessible price.
“Some brands have moved entirely to lab-grown diamonds across all their collections, but for us, this is about giving customers more choice while keeping the craftsmanship, hand-finished detailing and Welsh gold that make a Clogau ring instantly recognisable.”
Because the diamond forms such a significant part of the ring, the savings are substantial, creating strong value for customers.
Ben added: “A couple can now design a one-carat single stone Clogau engagement ring in gold for as little as £1,200, which has never been possible before.
“We’ve even seen customers create three-carat engagement rings for as little as £2,900 with a D-colour stone. It’s fantastic to be able to offer that level of quality and make such an iconic purchase more achievable for more people.
“The real USP here is the price, but every ring still carries the same hallmarks that make a Clogau piece instantly recognisable – the hand-finished detailing, the Welsh gold, and the craftsmanship passed down through the decades.”
Clogau first introduced lab-grown diamonds within its Celebration collection, including pieces such as the Celebration 9ct Solid Gold Ring with 0.5ct Lab-Grown Diamond, but this bridal expansion marks the company’s biggest move yet into the lab-grown diamond market.
Compose by Clogau is available online and across the company’s UK stores, including Bangor, Broughton Shopping Park, Carmarthen, Cardiff, Swansea, Wrexham, Chester, Llandudno, Cwmbran, Cheshire Oaks Outlet Village, Bridgend Designer Outlet and Cyfarthfa Shopping Park, Merthyr Tydfil.
Founded in 1989, Clogau is a second-generation Welsh family business and remains one of the UK’s most recognisable jewellery brands, celebrated for its use of rare Welsh gold, award-winning craftsmanship and longstanding royal connections.
