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Creams Cafe launches emergency franchise partner support package

The UK’s leading dessert restaurant franchise, Creams Cafe, has today announced its Emergency Franchise Partner Support package to help and guide its partners through inflationary pressures, the cost-of-living crisis and other ongoing economic and societal challenges.

To help safeguard the future of each of the 100+ Creams Cafe restaurants across the UK, a full support package has been devised including financial incentives such as a reduction on royalty fees from October 2022 until February 2023.

Creams has an ambitious growth pipeline with 10 new openings planned by the end of the calendar year and new franchisees, plus those looking to open subsequent restaurants, will be supported with a generous financial package.

Those looking to refurbish their restaurants will also receive an attractive incentive – the refurbishment scheme will ensure restaurants are as energy efficient and sustainable as possible whilst attracting both new and returning customers through a modern and refreshed design.

In addition to the above, the emergency franchise support package will include general support and advice on managing labour efficiency; information on how to effectively engage with landlords for rent-reduction discussions; and tips on how to maximise energy efficiency across the business.

Creams has also appointed a third-party company to advise on business rates revaluation and will host a series of regional forums for partners to have face-to-face time with and support from the senior team.

Othman Shoukat, Managing Director, said, “Supporting our franchise partners is a key priority for us and we hope this package will help them as they navigate this challenging climate. We formalised it prior to any government announcement as our aim is always to proactively support our franchise partners.

‘We took a similar proactive approach during Covid-19 with our dedicated taskforce and came out the other side significantly stronger than pre-pandemic levels with average store sales in 2021 approximately 20% higher compared to pre-pandemic 2019.

“I am confident that with this comprehensive support package available to all of our franchise partners, we will maintain good momentum and replicate this success despite the difficult environment.”