Creative communications agency Folk, has secured a string of new client wins following a series of competitive pitches.
The wins span both consumer and corporate comms across the third-sector, financial services, telecoms and FMCG, with Folk being tasked to deliver work that reflects its ethos of creativity, inclusivity and impact.
New wins include Nationwide Building Society, national charity DEBRA, fast food chain Popeyes and broadband company Ogi.
Nationwide Building Society has appointed Folk to help validate its customer communications guidance for colleagues to ensure its customer communications are inclusive and meet the needs of vulnerable customers.
The building society is utilising the services of Folk’s Real Folk Panel, a panel of lived experience communications consultants who audit communications, act as a sounding board and give actionable recommendations for improvements in communications.
Head of Comms Standards at Nationwide, Kate Ainsworth said: “Nationwide has always been really focused on reflecting the diversity of its customers and supporting them to achieve the best outcomes. As we prepare to go into 2026, we’re strengthening our efforts to deliver a gold standard of communications and put inclusion and the needs of vulnerable customers at the heart of how we communicate.”
Meanwhile, the five-time winner of CMA’s Best Small Agency will also be working with DEBRA on a new campaign proposition to help the skin charity reach a new audience to raise awareness and funds for people affected by epidermolysis bullosa (EB).
Chris Clarke, Director of Marketing and Communications at DEBRA, says: “We were impressed with the team at Folk, and look forward to working with them to create a fresh new campaign that connects with both our existing supporter base and the new audiences we want to engage.”
Fast-food chain Popeyes has appointed Folk to support its latest UK restaurant opening while telecoms company Ogi has chosen Folk to deliver a fame-driving campaign to raise awareness of the brand among heartland audiences.
The growing client roster adds to a year of momentum for the agency, which according to CEO and Founder Sharon Flaherty has “further exciting announcements in the coming weeks.”
Sharon continues: “We’ve always believed in the power of communications to connect people, shape culture and drive meaningful change. These new partnerships are a testament to the talent and energy of our team and to the trust our clients place in Folk and our Real Folk Panel to deliver inclusive, creative work that makes a difference.”
Founded in 2014, Folk has grown to become one of the UK’s most dynamic agencies which puts inclusive comms at the heart of what it does, combining bold creativity with a strong commitment to inclusive storytelling.
The agency’s wider client roster includes Admiral, Atradius, Eurostar, MacMillan Cancer Support, MyHealthChecked and the NHS.
