Mimosa Rwm, the award-winning Welsh rum brand co-founded by rugby legend Alun Wyn Jones, is delighted to unveil its festive Christmas advert, starring opera singer and recent Strictly Come Dancing star, Wynne Evans.
In a playful homage to the iconic scene from Love Actually, the advert opens with Alun Wyn Jones arriving at Wynne Evans’ doorstep, holding a series of cardboard signs.
These signs reveal the exciting news: Mimosa Rwm and its brand-new ready-to-drink Rwmtini are now available in Tesco stores across Wales.
Wynne, basking in his Strictly success, humorously responds, “I’m at the peak of my powers—I’m not doing an advert for just a bottle of rum!” before cheekily taking the bottle from Alun’s hands. The duo’s lighthearted exchange encapsulates the festive spirit with a uniquely Welsh twist.
Expressing his enthusiasm for the campaign, Alun Wyn Jones said:
“Seeing Mimosa Rwm available in Tesco stores across Wales is a significant milestone for us. I’m thrilled that we can now share both our 70cl rum and our new ready-to-drink Rwmtini with a wider audience. Collaborating with Wynne Evans made this campaign even more special—there’s no one better to spread a bit of Christmas cheer!”
