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Surf Snowdonia unveils £16 million plans to become landmark visitor destination

Surf Snowdonia has revealed a new brand and a game-changing new adventure offer which will open to visitors in summer 2019.

The world-first inland surf hub, which launched in 2015, is also in advanced discussions with Hilton to open a Hilton Garden Inn within the development. The new hotel would mark the brand’s first in Wales.

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Surf Snowdonia will rebrand to Adventure Parc Snowdonia to reflect its broader offer, which it says will deliver a landmark visitor destination not just for North Wales, but for the UK and beyond. The 300-metre inland surf lagoon will remain a key part of the attraction.

Investment in the development will be in the region of £16 million. The new offer for 2019 will include:

  • Adrenaline Indoors – a nature-inspired high-thrills climbing, artificial caving adventure experience.
  • Explore Outdoors – fresh-air family activities including an off-road pump track, mountain bike trail, bouldering, fun & fitness trail and adventure playground.
  • Adventure Concierge Service – to encourage visitors to explore exciting instructor-led activities off-siteand visit other leading attractions in the region.

The expanded adventure offer will be followed in 2020 by the following:

  • Hilton Garden Inn – a 106-bedroom lagoon-side hotel.
  • Wellness Spa – with indoor and outdoor treatment and relaxation areas.
  • Conference facilities – a versatile corporate space in a superb natural setting.

Andy Ainscough, managing director of Surf Snowdonia said:

“Our investment in phase two is all about building on what we’ve established over the last three years: a flagship adventure destination for Wales and the UK. Our plans will allow us to give our visitors more of what we know they really value: engaging, family-friendly adventures which take them away from their screens and get them moving more in the great outdoors.”