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    Home » Swansea Building Society Arena celebrates huge visitor milestone
    Swansea

    Swansea Building Society Arena celebrates huge visitor milestone

    Rhys GregoryBy Rhys GregoryDecember 17, 2025No Comments
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    Close to a million visits have now been made to the Swansea Building Society Arena since it first opened in 2022.

    The attraction, developed by Swansea Council and part-funded by the Swansea Bay City Deal, is run by ATG Entertainment.

    As well as ticketed events, it also hosts conferences, banquets, graduations and creative learning activities.

    Some of the 2025 highlights at the arena have included the Manic Street Preachers, Wet Wet Wet, an Evening with the Fast Show, John Bishop, Riverdance, and Sunny Afternoon – a musical that tells the story of The Kinks.

    Figures show over 912,000 visits since the arena opened in March 2022, with more than 245,000 visits so far during 2025.

    Performances taking place at the Swansea Building Society Arena next year include the Kaiser Chiefs, 10cc and Russell Howard. Smash hit musical Mamma Mia heads to the venue in January 2026, with 15 performances and the highest predicted ticket sales for a single show at the arena to date.

    Other events at the arena next year include UB40, Strictly Come Dancing: The Professionals, and When Gavin Met Stacey where James Corden and Ruth Jones will take to the stage to discuss memorable moments and behind-the-scenes secrets from Barry Island to Billericay.

    Cllr Rob Stewart, Swansea Council Leader, said: “The Swansea Building Society Arena has quickly established itself as one of the city’s most significant cultural and economic assets.

    “Since opening, it has played a vital role in transforming the Copr Bay district into a vibrant destination, drawing audiences from across Wales and beyond.

    “The arena has strengthened Swansea’s reputation as a home for major touring musicians, comedians and productions while also providing a platform for local artists, community events, and emerging talent.

    “We are immensely proud of what the arena has achieved in such a short time, and we look forward to building on this momentum as Swansea continues to grow as a thriving cultural hub.”

    Matt Blackhouse, Venue Director of Swansea Building Society Arena, said: “Since joining the arena team in June this year, it’s been great to see the variety of shows and events that we’ve hosted at the venue, from three sold-out nights with music legend Bob Dylan, to multi-day conferences and banquets for over 600 people.

    “With plenty more acts and shows still to be announced throughout 2026 and beyond, we’re excited to continue bringing top class entertainment to the region and working to put Swansea firmly on the map for tours and events.”

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