Swansea Council is launching the parking offer in the run up to Christmas and in response to the recent firebreak which has seen many city centre businesses having to close under the Welsh government regulations.
Motorists visiting the city centre from Monday (Nov 9) will be able to park for £1 for the first two hours and all-day parking will be just £2.
The offer covers all city centre car parks including multi-storey and pay and display car parks.
The new scheme will initially run for one month from Nov 9 – Dec 9 and a report will be presented to Cabinet later this month to agree an extension of the scheme until January 31 2021.
Mark Thomas, Cabinet Member for Environment Enhancement & Infrastructure Management, said: “The coronavirus pandemic is continuing to have a severe impact on the city. As a council, we are responding as quickly as we can to the changes that are introduced to help fight the virus.
“When the firebreak ends, we need to do all we can to encourage more people back in to the city centre. This is an important part of the year with Christmas approaching.
“Our new parking offer is a great opportunity for shoppers, city centre workers and visitors to park at any one of our many car parking facilities from a little as £1 for two hours and all day for £2.”
From November 9, other council services such as Park and ride and the city bus station will also being operating again.
Cllr Thomas added: “As well as the new parking scheme, motorists will also be able to use our park and ride services for £1.
“Clearly these much lower charges for our services will impact on our normal income we generate but we are committed to supporting the city centre and making sure local business and the public are impacted even less.”
Russell Greenslade, Chief Executive of Swansea BID (Business Improvement District) said: “This very generous car parking offer will be a great support to our City Centre businesses at a time when they really need it.
“We very much welcome this incentive, funded by Swansea Council, and we are pleased that we were able to work together to put it in place. We know it will help shoppers and visitors head back to the City Centre to do their Christmas shopping, and to support the local businesses they love.”