When foreign travellers think of Wales, gloomy weather and lonely landscapes may come to mind, but also beautiful green hills and valleys, and a fair amount of grey stone in the form of historical buildings and monuments. Though Wales has been considered one of the less glamorous UK destinations, and may be an afterthought for travellers, it has transformed into a truly glorious and classically Welsh fashion. Wales is a small, culturally rich country with an incredible array of services and experiences to offer international and local luxury travellers; services and experiences that are on par with and sometimes exceed some of the best in the UK. This under-the-radar travel gem may not stay that way forever, so let’s look at everything Wales has for luxury travellers and ensure you get the best out of your Welsh holiday before the rest of the world cottons on!

Why Travel to Wales?

This stunning, tiny Celtic country is 180 miles (250 km) long and 60 miles (90 km) wide, and is a walking holiday dream destination. If walking isn’t your thing, you can still experience the lush, green Welsh countryside, or the coastal path by car rental or service, followed by a short walk or tour on location. The more than 600 Welsh castles (some still fully operational and some merely ruins) offer visitors a real insight into Welsh culture and history, as does the National Museum in Cardiff, Wales’ capital. Most visitors follow three touring routes: The Cambrian Way, The Coastal Way, and The North Wales Way; each provides gorgeous scenery and a unique experience.

Outdoor experiences are the cream of the crop in Wales. Coasteering (coastal rock clambering in a wetsuit and then a plunge from the rocks into the ocean) is perfect for those with a lust for adventure. Walking along the coast or in the countryside gives an up-close experience of the country, and the many public gardens afford visitors a place to rest, appreciate the riot of colourful flowers, and reset. Welsh cuisine welcomes those who love a hearty meal, and the country is big on farm-to-table and using local, seasonal ingredients to craft their mouthwatering specialities.

Transport

Thankfully, getting to and around Wales is a simple matter. The seven airports in Wales, each a gateway to a different part of the country, all accept private jet charters and commercial flights. Cardiff is Wales’ international airport and the largest of the seven. If you’re travelling from somewhere close by, you may want to consider a UK road trip or, even more exciting and quintessentially Welsh, a train trip to get in and see the country. The Belmond Britannic Explorer and the Northern Belle offer lovely train experiences that allow passengers to relax while immersed in the gorgeous Welsh scenery.

Accomodation

Luxury stays in Wales can offer city or country escapes, but the most beautiful, best managed, and most entrancing are usually in some degree of countryside.

Luxury cottages and villas are an excellent choice, as they provide the privacy and self-sufficiency that many travellers come to Wales in search of. The Sugar and Loaf Cottages offer a “tiny home” experience in luxury caravans. Rolling hills surround guests, and guests have access to relaxing hot tubs and a beautiful restaurant on the property. Country hotels like the Grove of Narberth are essentially country estate homes transformed into enchanting, award-winning escapes that bring peace, calm, and stunning views during all seasons.

There is also a wide selection if you prefer something a little more contemporary. voco™ St. David’s Cardiff, an IHG Hotel, is a five-star location in Cardiff complete with a spa that will make your every pampering dream a reality. Its proximity to central Cardiff makes exploring the city delightfully easy and fun. The Parkgate hotel has a slightly more classic feel and will appeal to luxury guests who like to be well looked after and spend their time in plush armchairs sipping excellent wines.

Experiences

With these luxury experiences, you can really get to know the Welsh people, culture, and history. They are specifically curated for visitors who want to leave their travels with a new understanding of this lovely country.

• Explore Cardiff Castle with a connoisseur tour (only available by prior arrangement). This 2–8-person, 90-minute exclusive guided tour includes the Castle Apartments and opulent rooms in the Clock Tower.
• England doesn’t have a monopoly on high teas! While you’re in Wales, indulge in an award-winning luxury afternoon tea at the Angel Hotel Abergavenny (Thursday to Sunday), which is the current holder of The British Tea Guild Council’s Top City and Country Afternoon Tea Award and The Award of Excellence. Tea and crumpets, anyone?
• Any foodies in your party will particularly appreciate a private ‘Loving Welsh Food’ Guests will experience Welsh cuisine and beverages while exploring Cardiff and learning about the city. There are a variety of tour options, such as the Cardiff Lunch & Landmarks tour and a bespoke “create your own experience” option.
• Enjoy a three-hour gin-making and tasting experience at Hensol Castle Distillery, housed in the echoing cellars of the spectacular historic building. After the tasting, explore the manicured grounds to your heart’s content.
• Rent a car and treat yourself to a drive through the stunning Bannau Brycheiniog (Brecon Beacons) National Park to experience pristine Welsh nature.

Enjoy Welsh Luxury

As you can see, a trip to Wales is a trip into the very lap of luxury. Wales deserves a reputation as one of the most interesting, welcoming, beautiful and lavish destinations in the UK, and it is more than worth a visit.