Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, to all of its stores in Wales.
Following a successful trial last year, the UK’s fastest-growing supermarket is making the surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers.
The ‘Magic Bags’ will contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each to purchase for at least £10 worth of food.
To get a Magic Bag, shoppers can download the free Too Good To Go app and search for their nearby Aldi store, before reserving a bag to collect from the store at an allotted time.
The nationwide roll out is expected to save a further 4,000 tonnes of food from going to waste annually and will form a key part of Aldi’s ongoing commitment to cut food waste.
In addition, all of Aldi’s UK stores in Wales will continue to donate surplus food to local causes 365 days of the year. Since 2019, the supermarket has donated more than 30 million meals via its successful partnership with Neighbourly.
Liz Fox, Corporate Responsibility Director at Aldi UK, said: “Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers in Wales the opportunity to pick up our food at even lower prices.
“With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”
Sophie Trueman, Managing Director UK & Ireland at Too Good To Go, added: “We’re thrilled to be officially launching our partnership with Aldi nationally. Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community in Wales is going to jump at the chance to save Aldi Magic Bags and prevent even more good food from going to waste.”
