Renowned US brand Slim Chickens got into the festive spirit when it launched in Cardiff this week as food artist Nathan Wyburn created a special portrait of Santa.
The Britain’s Got Talent Finalist who specialises in creating iconic celebrity portraits using non-traditional media, such as food, handmade ‘Father Chickmas’ out of Slim Chicken’s signature buttermilk marinated, hand-breaded chicken tenders and house sauces.
The new restaurant, which is located in the food quarter of St David’s, opened its doors on Tuesday December 18th.
The new 92-seater eatery brings an “unmistakable” flavour of the American south to Wales, featuring a mouth-watering menu serving up freshly made signature chicken tenders, chicken sandwiches and chicken wings, along with quintessential southern sides. Diners also able to choose from its famed 13 dipping sauces.
And while enjoying its freshly made chicken dishes, customers can also treat themselves to a range of southern sides including mac and cheese, fried pickles and Texas toast, while those with a sweet tooth can indulge in a milkshake, fried pies and jar desserts.
Adding to Slim Chickens’ Southern US ambience and relaxed vibe, there will be screenings of traditional American sports on TV along with modern blues music playing in the background.
The flagship Cardiff launch comes just six months after Slim Chickens opened its first UK restaurant in London, just off Oxford Street, to widespread success. It has also proved to be a huge hit in America serving its mouth-watering dishes across 80 US outlets.
Thanks to this success, UK franchise owners Boparan Restaurant Group (BRG) is now aiming to roll out the American restaurant chain to other cities across the UK next year.
On the launch of the Cardiff restaurant CEO of Slim Chickens UK Tom Crowley said:
“There is something totally unique about Slims with its freshly cooked chicken, house sauces, modern blues music and awesome hospitality.
“We can’t wait to launch our very first restaurant in Cardiff and bring a flavour of the American south to Wales. We’re sure Cardiff’s foodies will love our southern dishes, sides, and hospitality.
“And we would encourage everyone to download our app to get their hands on a free chicken sandwich when we launch!”
Now that the restaurant is open customers can claim a free chicken sandwich of their choice by downloading the Slim Chickens UK app. Once downloaded, a free sandwich token will appear in the rewards section within 24 hours and customers must show this in the restaurant to redeem their gift.
Those that download the app will also get a tasty treat on their next birthday, with a variety of different mouth-watering desserts. With every purchase made at Slim Chickens, customers can scan their app to receive awards that will mount up to even more free chicken.