As we head into October, it’s the ideal time to start planning the perfect Halloween costume. Clothing experts at Superlabelstore.com have predicted the top Halloween costumes in 2025, based on the biggest pop culture moments from this year.
Costumes for women
Wednesday Addams (Wednesday Season 2)
With Season 2 of Wednesday dropping on Netflix this month, gothic heroine Wednesday Addams will be one of the top Halloween costumes of 2025. Analysis of Google Trends data shows that searches for ‘Wednesday costume’ jumped 443% worldwide in September 2025, and are set to rise even further as we hit Halloween month (October). Here’s how to recreate Wednesday’s classic look:
- A black, long-sleeve dress
- White shirt with upturned collar
- Braided pigtails with black ribbons
- Dark opaque tights and chunky black boots
- Makeup: pale foundation, a matte plum or black lip, and smoky eyeliner
Glinda the Good Witch (Wicked: For Good)
With Wicked: For Good set to drop in late 2025, Glinda the Good Witch is set to be one of the top costumes this Halloween. Searches for ‘Glinda costume’ jumped 205% worldwide in September 2025. Here’s how to channel Ariana Grande’s pure, pastel pink glamour and create a perfect Glinda look:
- Pastel pink or ice blue dress, or tulle skirt and corset top
- Tiara and bubble wand
- Sparkly heels (DIY hack: rhinestones, glitter and glue or glitter spray on an old pair of heels)
- Hair: curls or waves
- Makeup: pastel pink blush, shimmery eyeshadow and pink lip gloss
Sabrina Carpenter
After a record-breaking 2025 tour and viral hits, Sabrina Carpenter’s stage outfits are set to be a top choice for Halloween costumes this year. For her pop princess vibe, a sequinned mini-dress and over-the-knee boots make for a classic Halloween costume: Searches for ‘Sabrina Carpenter’ have exploded 196% worldwide in September 2025. Here’s how to get the full look:
- Sequinned mini-dress or top, or rhinestone bodycon dress (plenty of sequinned items available in thrift stores)
- Over-the-knee boots or platform heels
- Soft blonde wig with a side parting
- Makeup: peachy blush, lip gloss and winged eyeliner
- Props: handheld mic, heart choker and sparkly belt
Costumes for men
Na’vi Warrior (Avatar: Fire and Ash)
With Avatar 3 set to hit the big screen in December, fashion from the world of Pandora will feature as one of the top Halloween costumes of 2025. Here’s how to perfect the Na’vi warrior look:
With Avatar 3 set to hit the big screen in December, fashion from the world of Pandora will feature as one of the top Halloween costumes of 2025. Here’s how to perfect the Na’vi warrior look:
- Blue body paint (for a more affordable option, blue face/body powder)
- Braided wig or hair extension pieces
- Brown shorts and leather armbands (brown cloth armbands for a cheaper option)
- Optional bow
Arthur Fleck (Joker: Folie à Deux)
The return of Joaquin Phoenix as Joker in Folie a Deux at the end of last year means that Joker costumes – always a staple of Halloween – are hotter than ever in 2025. According to Google Trends data, searches for ‘Joker costume’ exploded 306% worldwide in September 2025. Here’s what you need for the look:
- Green suit (you can re-use or dye a suit for a more affordable option, or find a green jacket and trousers in a thrift store)
- Makeup: white face paint and red-ringed eyes (for a cheaper option, red lipstick or red eyeshadow around the eyes will do, just make sure it is safe for your skin)
- Green wig (or temporary hair spray)
Lord Grantham (Downton Abbey: The Grand Finale)
With the final Downton Abbey movie hitting the big screens in 2025, Lord Grantham will be a top choice for men looking for that stylish, aristocratic flair. For the look, you will need:
- Black tailcoat or tux
- White shirt
- Pocket watch (make one out of cardboard and poster paint for a cheaper alternative)
- White gloves
- Black polished shoes
- Hair in a neat side parting
Costumes for couples
Taylor Swift and Travis Kelce
Arguably the world’s most famous celebrity couple, Taylor Swift and Travis Kelce’s engagement in August make them the ultimate go-to duo for Halloween costume inspiration. For Taylor, it’s all about that Eras Tour glam – sparkly bodysuit (or any sparkly or sequinned item of clothing), blonde wig or temporary blonde hair colour (and a mic), and for your Travis look, a Chiefs jersey and helmet.
Glinda and Elphaba
With Wicked: For Good ready to drop this autumn, frenemies turned best friends Glinda and Elphaba will be a top choice for couples Halloween costumes in 2025. For Glinda, go for a pastel pink dress, light pink blush, shimmery eyeshadow and lip gloss, and for Elphaba, green face and body paint, black dress or clothes, black boots and a pointy black hat.
Beyoncé and Jay-Z (Denim Couture Look)
With Beyoncé and Jay-Z taking Paris Fashion Week by storm with their viral matching Louis Vuitton denim, the double-denim duo look is a fashion favourite for Halloween in 2025. Go for denim jackets and jeans, and if you’re feeling creative, you can add your own designer detailing via patches or embroidery. Accessorize with gold coloured chains and sunglasses.
Costumes for groups
Huntr/x from KPop Demon Hunters
The animated Netflix smash hit KPop Demon Hunters, featuring Huntr/x, will be top inspiration for group Halloween outfits. Go for neon outfits, bold and bright makeup, and bright wigs or temporary hair dye to perfect this group costume.
Dua Lipa T-Shirt Meme
With AI increasingly infiltrating our sense of fashion, alongside social media and digital culture, the viral ‘plain white tee’ edit featuring Dua Lipa that went viral in 2025 makes for a brilliant group costume this Halloween. Opt for matching white T-shirts and draw on fake sports logos, slogans or memes.
The Crawley Family (Downton Abbey: The Grand Finale)
With the Crawley family due to take their final bow on the big screen in 2025, period drama group costumes will see an increase this Halloween. Think formal dresses and tuxes, white gloves and fake pearls for a truly elegant group ensemble.
Noor de Swart, Founder of Superlabelstore.com says: “Halloween outfits are more than a collection of costumes thrown together every October – they offer key insight into what is driving culture, and the trends that have characterised our collective experience of 2025. We will see the biggest moments in film, TV and music recreated this Halloween, as well as the increasing influence of AI and viral social media trends in how we choose to express ourselves through fashion”
