With less than a week to go until the Royal Welsh Winter Fair returns to the Llanelwedd showground, preparations are well underway as the Royal Welsh Agricultural Society looks forward to welcoming visitors, exhibitors and top-class livestock for a celebration of farming, Welsh produce and Christmas spirit.
The 2025 Winter Fair will be officially opened by Ieuan and Sion Edwards of the renowned Edwards of Conwy. The Opening Ceremony will take place at 10am on Monday 24th November in Exhibition Hall 1, Main Ring.
A celebrated Welsh butchery family
Ieuan Edwards, a master butcher and founder of Edwards of Conwy, first opened the doors of his traditional butchers’ shop on Conwy High Street in 1983. Today, the business is known across Wales and the UK for its unwavering commitment to quality, craftsmanship and local sourcing. Their shop team takes pride in producing high-quality pies, sausages, cured meats and delicatessen items, all prepared by experienced, time-served butchers using the best ingredients, sourced locally wherever possible.
What began as a single artisanal shop has grown into a national brand, with their award-winning “The Welsh Butcher” sausages and pies now enjoyed across the UK and stocked in leading supermarkets. The business continues to evolve, developing new products while maintaining the traditions and standards that have shaped its reputation over four decades.
In an exciting new chapter, the Edwards family recently acquired a farm near Llanrwst, strengthening their “full circle” approach by producing their own Welsh beef and lamb for the future.
Following the Official Opening, there will be presentations of the 2025 John Gittins Memorial Award, the 2026 Nuffield Scholarship, the Oxford Farming Conference Bursary 2026 and the inaugural Dai Jones Llanilar Memorial Award. These prestigious honours recognise exceptional commitment, innovation and leadership within Welsh agriculture.
The Royal Welsh Winter Fair opens its gates at 8am on Monday 24th November, through to Tuesday 25th November. Visitors can look forward to two days of livestock competitions, food and drink, shopping, demonstrations, entertainment and festive atmosphere at one of the most loved events in the UK agricultural calendar.
