Marcia Sinfield, Caredig’s Chief Executive, said:
“We are delighted to announce that we are now called Caredig, which is a much better reflection of the housing and support we provide. I’m enormously proud of our staff and we’ve had great feedback that the name, with its link to kindness, really embodies who we are and what we do.
“Here at Caredig we’re really excited about the next stage of our journey, we have ambitious plans and are already building new homes and delivering new services so that we can reach more people, making a difference to people’s lives.”
Tenants have also welcomed the change of name, saying that it reflects their experience of the organisation. Jo Ashford, 71, a Caredig tenant living in Morriston, Swansea, said:
“The name reflects the organisation and my experience of them. They have been kind and empathetic and have made a real positive difference to my life. When I first became a tenant, at the age of 66, I was worried about finances and the Housing Officer showing me around the flat did a housing benefit application for me there and then. I didn’t think I would find a home that was nice and affordable so to be able to walk into a lovely new clean flat with a safe roof over my head meant the world to me. As far as I’m concerned, I’ve had nothing but kindness from them.”