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Schools encouraged to enter the breakfast club awards

Today, Jamelia Davis donned her school uniform and grabbed her book bag as she headed back to school for the first day of term.

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Launching the Kellogg’s Breakfast Club Awards, the Loose Woman joined school kids for breakfast as they kicked off the new school year.

Encouraging entries to this year’s awards, the noughties popstar discussed the benefits of school breakfast clubs and told of her own experience attending as a child.


Mum-of-three, Jamelia, 37, said:

“Growing up breakfast club was a key part of our family life and was a great driver in growing my confidence as a child.

“My mother was a single, working parent therefore breakfast club proved support and enabled her to go back to work – while ensuring I had the best start to the day.

‘‘It is fantastic to be launching the Kellogg’s Breakfast club awards, an event dedicated to  celebrating the wonderful, and inspiring, work that goes on in breakfast clubs up and down the country.”

Schools across the UK and Northern Ireland are now invited to enter for the chance to win a cash prize. Winners will also be invited to attend an awards ceremony in The Houses of Parliament.

Kellogg’s Breakfast Club Awards ambassador, Jamelia, who currently lives in Birmingham with her family, added: “This year marks 20 years of Kellogg’s supporting breakfast clubs, so the awards is going to be extra special. I urge school breakfast clubs to get their entries in now – we can’t wait to hear all about your amazing clubs!”

A specialist panel of judges will hand-pick the entries and the winners will be announced on Monday 29th October 2018.

To find out more and to submit a Breakfast Club Awards entry, visit: www.KelloggsBreakfastClubAwards.co.uk. Entries close on Friday 28th September.